"Tannery" is a place where skins of animals (whether it's fish, deer or other) are processed. Peter Ananin started his own tannery in Dundee, Scotland – using the skins of salmon to craft various products.
Salmon's skin is emphasised by his scales, which also gives a rugged and handmade feel to the whole identity.
The website uses experimental two column layout. Custom-coded mechanism calculates the heights of opposing container grups, to align their horizontal edges and preserve overall cubic feel of the design.
The website is fully responsive to adapt to mobile devices.